here you have the short description of Branding Lithuani@ prioject.
Branding Lithuani@.
Project description and action steps.
Due to the lack of image that AIESEC Lithuania has we decided to start an internal branding campaign that will help us position as an interesting country for Exchange and other AIESEC Related activities.
WHY branding Lithuania?
There are a few simple reasons to brand Lithuania as AIESEC country.
1. Because we need image in AIESEC network
2. People know about us but they want to know more.
3. Our LCs needs more exposure.
4. We need people to come to Lithuania for Exchange
5. We want EPs to consider Lithuania as one of their first 10 destinations.
6. We want Exchange to be more efficient.
When do we do that?
The answer is NOW.
AIESEC Lithuania is organizing this Year EUROCO, one of the biggest AIESEC conferences, this gives us access to a network of 160 LCPs and AIESEC people from all over the world.
It is time to position ourselves as a competitive AIESEC country, not as number of Exchanges but as quality in internships, personal and professional level of satisfaction, culture and activities.
How do we do that?
We will use our members, trainees, EPs and returnees to create materials that will be distributed on the next communication channels.
AIESE.NET (AIESEC Lithuania community, LC communities)
Reception package
Youtube
Blogs
Conferences
Trainees finishing their internships
SNs
CEEDs
Others as identified…
WHAT are the time lines?
By September 20, all LCs will have to gather materials and send them to MC (Danny, MCVP X) in between September 20 and the 5th of October we will arrange all materials into multimedia presentations (PowerPoint, movies) and on the 5th of October we will have the official launch of the campaign.
If we will find enough resources we will create multimedia presentations on CD for Euroco participants.
ACTION steps for LCs
ON TRAINEES
1. Ask your trainees and CEEDers to take a 1-2 minutes video about their internship/CEED experience and send it to you. * **
2. Ask them to write a one page description of their internship experience in Lithuania (personal and professional)
3. Ask them to send at least 10 pictures with them during the internship/CEED **
* Trainees that you have or had during the last year/years.
** The movie has to answer the question: Why do I like Lithuania?
*** Can be group pictures with AIESECers.
ON EPs/RETURNEES
1. Ask them to take a 1-2 minutes video about their experience abroad (personal and professional) *
2. Ask them to write a 1 page description of their internship (personal and professional)
3. Ask them to give you at least 10 pictures with them during the traineeship
* The movie has to answer the question: Why I like AIESEC Lithuania?
** You can use SNs abroad or returnees.
GENERAL
Each LC has to prepare a 2 up to 4 minutes movie about itself , You are allowed to create the movie as you like, but please do not over exaggerate with beer and alcohol … The main idea is for people to understand the culture of the LC. This is your chance to build image.
IDEAS WANTED. As this campaign is launched and directed by AIESEC in Lithuania MC we are opened to other ideas or changes, please let as know what you are thinking at.
WANTED: If you are interested in becoming a part of the creation team of this campaign please send an e-mail to Danny, dan.moldoveanu@gmail.com and let him know.
Please send feedback for this campaign at dan.moldoveanu@gmail.com or straight on the forum discussion.
